5th Avenue's
Premier Luxury Hair Salon
Specializing in Women's Hair Color & Non-Surgical Hair Loss
Salon East Naples is a premier luxury hair salon on 5th Avenue South, led by JoAnn Gustafson, Board-Certified Master Colorist and Naples’ only Certified Trichologist. We specialize in precision-led custom color, dimensional blondes, corrective services, hand-tied extensions, and tailored solutions for fine or thinning hair. Every experience begins with a detailed consultation and is delivered with expert care and long-term hair health in mind.
Serving Naples, Old Naples, 5th Avenue South, Port Royal & Surrounding Areas.
Created for Women Who Need More Than a Traditional Salon
At Salon East Naples, exceptional hair begins with intention. Every appointment starts with a detailed consultation, your hair’s history, health, and goals before anything else. We focus on elevated, natural results rather than trends, designing looks that feel effortless between visits and protect your hair’s integrity over time.
Specialized Services Designed for Hair Health & Preservation
Every service is performed with scalp health, density protection, and long-term results in mind.
Fine & Thinning Hair Solutions for Women
Custom Hair Color & Highlighting Services
Precision Haircutting &
Flawless Blowouts
Women’s Non Surgical Hair Restoration Trichologist
Naples Only Board Certified Hair Colorist & Trichologist
JoAnn Gustafson holds a credential combination that doesn’t exist anywhere else in Naples — Board-Certified Master Hair Colorist and Certified Trichologist. That means every service is informed by both artistic precision and a clinical understanding of how hair grows, behaves, and responds over time. You don’t get a stylist who guesses. You get an expert who knows.
The Story Behind Salon East
Salon East began in The Hamptons, where JoAnn Gustafson built a reputation on technical precision, elevated color, and a team culture that put the client’s hair health first, not the clock.
That same standard now lives on 5th Avenue South in Naples.
With over three decades behind the chair, JoAnn approaches every client the same way, skin tone, hair history, lifestyle, and personal style considered before a single formula is mixed. E
very stylist at Salon East completes in-house certification against JoAnn’s standards before working independently with clients.
This is not a franchise. It’s a standard, built over thirty years and brought to Naples intact.
Ready for Hair You Can
Look & Feel Confident In?
Your consultation is where it starts. No pressure, no guessing, just an honest conversation about your hair, your goals, and what's actually possible. Book your appointment at Salon East Naples and find out what your hair can do when the right expert is behind it.
Frequently Asked Questions
Salon East Naples offers a wide range of services including precision haircuts, custom color, balayage, blonding, hair extensions, and professional styling.
Salon East is located at 625 5th Avenue South Suite 203 Naples, Florida 34102.On the second floor above the Porsche Studio
Our expert stylists are experienced in working with all hair types and textures.
You can book an appointment by calling us or using our online booking system.
At Salon East, we proudly offer All-Nutrient Professional Hair Color alongside the luxurious Milbon™ haircare collection — including the elite Milbon Gold Series — to deliver stunning color results and transformative hair health.
